How Zillow uses data and content to figure out if you are buying a new home - or just fantasizing
Associated with
Aimee (Golden) Johnson Aimee (Golden) Johnson
Anda Gansca Anda Gansca
Posted Sep 13, 2021
How Zillow uses data and content to figure out if you are buying a new home - or just fantasizing

This episode discusses how marketers are balancing their urgent need to acquire first-party data versus actually servicing customers, and more.