More than six years ago, I started in the world of partnerships by joining the ActiveCampaign channel sales team. I didn't know then what "channel" was or the pivotal role it would play in so many brands' strategies. Over time, I took over the affiliate program, setting the strategy and running the channel's day-to-day operations. In early 2023, I was honored to launch and manage the affiliate program at Triple Whale. Finally, at the start of 2024, ready for a new challenge, I came over to the agency side, joining the team at Hamster Garage as a senior account manager.