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Scrappy, Resourceful, Strategic: The 3 Stages of Martech (with Greg Lambert)
In this episode of The Digital Advantage, host Dónal O Mearáin talks with Greg Lambert (VP of MarTech at @MiiROfficial) about integrating digital strategies with sustainability. Lambert shares insights from his career, highlighting the importance of innovation in both product development and marketing to drive MiiR's mission forward.
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