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Gregory Lambert is a leader in the realm of marketing technology and brand management, with 20+ years of expertise driving digital transformations and marketing strategies (B2B & DTC) in global consumer goods and services companies. Renowned for enhancing brand management and championing data-driven growth, Gregory’s empathetic yet strategic leadership, bolstered by a wealth of global experiences, uniquely positions him to navigate and innovate within diverse market landscapes.
LEADERSHIP PHILOSOPHY
Gregory's empathetic and resourceful leadership style is characterized by his strategic team management and problem-solving abilities, underpinned by a global mindset. He thrives in building teams that address organizational gaps and seize market opportunities, fostering a culture of innovation and excellence.
CAREER HIGHLIGHTS
* Strategic Leadership: Led the development and execution of global digital marketing strategies, catalyzing a 275% surge in new digital innovations and slashing the average speed to market by 60% at MiiR.
* Digital Transformation: Transitioned NAES and 7 subsidiaries from traditional B2B marketing to a digitally advanced B2B Product Services model with 650% growth in marketing qualified leads and $850M in annual revenue.
* E-Commerce Growth: Managed all E-commerce channels at MiiR (DTC, Amazon, B2B) to achieve 47% growth in sales, 75% increase in conversions, and 87% rise in average order value. Grew 2023 BFCM Sales 300%+ vs LY.
* CRM & B2B Marketing Strategy: Orchestrated the build & expansion of an enterprise-wide CRM at NAES, resulting in a 23% increase in revenue per salesperson and 40% improvement in team productivity from ABM workflows.
* Brand Innovation and Profitable Sales Growth: Doubled the profitability of Nestlé La Lechera in 9 months through SKU rationalization and the development of 5 new innovative products that generated an additional $7M in revenue.
GLOBAL EXPERIENCE & PROFESSIONAL JOURNEY
Fluent in Spanish, Gregory's professional journey is enriched by extensive international work experiences across Asia, Europe, and Latin America. This global exposure has deepened his understanding of diverse markets and consumer behaviors, enhancing his professional capabilities.
EDUCATIONAL BACKGROUND
Gregory holds an MBA in International Management from Thunderbird School of Global Management and a Bachelor of Arts in Spanish & International Studies from Willamette University. These qualifications have laid a strong foundation for his global mindset and strategic approach in his professional endeavors.