8 min read
A Tool to Make Differentiation Easier: Using the Idea Impact Matrix to Stand Out
I have these two friends, let's call them Mitch and Marie to hide their identities. They're both struggling to stand out right now. Mitch is the consummate expert in his space. He's a veteran marketer, having worked in-house for many years as a practitioner, then team leader. In that capacity, he
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