Google's Search Generative Experience (SGE) is a big change from how searches usually work. For decades we've been used to seeing 10 blue links for our searches-and clicking on them took us to web pages. With SGE, the process changes. We're seeing answers to our queries directly in the search results, removing the need to click on links. And we're also seeing changes in ad placements, which significantly impact our organic search and paid search performance. In this episode, I spoke to Ashley Fletcher - CMO at Adthena, a paid search intelligence platform. Ashley talked about how SGE can impact search performance and how advertisers can adapt to those changes. He also touched on the implications of privacy regulations on Google Ads and more. Watch this episode to learn: - How SGE is changing paid and organic search performance - How privacy regulations can impact your Google Ads - How generative AI helps scale the execution of marketing strategy Your speaker: Ashley Fletcher, CMO at Adthena Check out Adthena: https://www.adthena.com/ Follow Ashley on LinkedIn: https://www.linkedin.com/in/ashleyfletcher/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/