We've all seen it-bad outreach that feels like a cold, awkward first message on a dating app.

"Hi [First Name], I saw we have mutual interests..." Delete. 🙄

The truth is, B2B sales is a lot like modern dating. You're scanning LinkedIn profiles, trying to craft the perfect opener, and praying your message doesn't get ghosted. You only get one shot to make a strong first impression-and generic doesn't cut it.

Just like dating apps, the competition is fierce. Everyone's trying to get a "yes," but most are sending the same bland "Hey, thought I'd reach out..." nonsense that gets swiped into oblivion.

The truth is: first impressions matter. Whether you're looking for love or landing a deal, what you say-and how you say it-makes all the difference.