Embedded integration platforms, also called embedded iPaaS, allow product teams to build, govern, and manage native integrations with their customers' preferred third-party applications. While traditional iPaaS platforms focus on connecting and automating internal functions, embedded integration platforms allow software providers to build and deliver integrations for their users.

For example, a product team may want their application to trigger notifications in their customer's business instant messaging software. Rather than build and maintain such integration from scratch, companies can use embedded integration platforms to access prebuilt integration tools and automate development and maintenance workflows.