Sara Varni (@saravarnibright) is CMO at Twilio. On this episode we talk about:
Managing a 250+ person marketing team
The key metrics Twilio marketing reports on (and why you should simplify your metrics)
The 4 Horseman of Pipeline
The marketing team planning process
Her path to CMO as a product marketer (and the different ways to come up as CMO)
Working with the CEO as CMO and how to get on the same page