Tiffani Bova - Why the Customer Isn't Really Always Right
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Tiffani Bova Tiffani Bova
2 min read
Tiffani Bova - Why the Customer Isn't Really Always Right

Tiffani Bova is a bestselling author and keynote speaker, and she's also a Growth and Innovation Evangelist at a top Customer Relationship Management software company. She has seen the tech industry evolve spectacularly over her nearly 30-year career, and she's an expert in customer success and growth. In today's episode, Tiffani and John discuss how the over-engineered sales processes designed to improve the customer experience can negatively impact employees. Tiffani provides helpful tips, statistics, and actionable advice that can help companies continue to grow and thrive while improving their employee satisfaction.

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