Listen to this episode from PPC Town Hall on Spotify. Are we in a recession? Well, it depends on who you ask.   But, whether we are already in one or heading toward one, we're clearly seeing the effects of inflation and other macroeconomic factors on our businesses. So it's always better to prepare in advance before it's too late.   That's why we spoke to two very experienced PPC agency heads - Kirk Williams and Dev Basu - to learn and understand what their plans are as we move into an uncertain 2023.   Kirk and Dev start off with the macroeconomic implications on the PPC industry and then discuss how ecommerce and B2B agencies can prepare to come out safely from this looming crisis.   Tune into this episode to learn:  - How you can continue and sustain relationships with your clients  - If you should hire more people or upskill existing ones  - How to be more efficient with your budgets and channels and more   Our panelists:  - Kirk Williams, ZATO Marketing  - Dev Basu, Powered by Search   Connect with Kirk Williams:  LinkedIn: https://www.linkedin.com/in/ppckirk  Twitter: https://twitter.com/PPCKirk  Website: https://zatomarketing.com/   Connect with Dev Basu:  LinkedIn: https://ca.linkedin.com/in/devbasu  Twitter: https://twitter.com/devbasu  Website: https://www.poweredbysearch.com/   Connect with Frederick Vallaeys:  LinkedIn: https://www.linkedin.com/in/frederickvallaeys  Twitter: https://twitter.com/siliconvallaeys   ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall   ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com   #ppc #googleads #sem #optmyzr #adtech #digitalmarketing