In today's SaaS market, the decision to purchase no longer falls entirely on the buyer. Instead, it is heavily influenced by the end-user as end-users now expect better experiences and solutions. Product Led Growth (PLG) leverages evolving your product(s) to generate more pipeline while simultaneously improving user experience and increasing GTM efficiency. In this 4-week course on PLG fundamentals, you will learn how to build a PLG strategy, navigate PLG with enterprise customers, and work with internal stakeholders to accelerate growth and success while avoiding common pitfalls.