Associated with
Posted Oct 17, 2023
•
8 min read
New Survey: B2B buyers rely on search but don't trust SaaS companies -
We did a survey
Everyone has theories about search. People like X. People don't like Y. It's hard to validate or disprove these theories! I had theories and questions about how B2B buyers are influenced by-and perceive-SEO and Content. So . . . I asked them via a professional survey.
This article is about the findings we gathered, and what it means for marketers (content and otherwise)
More Ways to Read:
📓
Original Deep Dive
--
The full article for those who want to immerse themselves
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Contentment
Featured by HubSpot Hacks
