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Posted Oct 17, 2023
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8 min read
New Survey: B2B buyers rely on search but don't trust SaaS companies -
We did a survey
Everyone has theories about search. People like X. People don't like Y. It's hard to validate or disprove these theories! I had theories and questions about how B2B buyers are influenced by-and perceive-SEO and Content. So . . . I asked them via a professional survey.
This article is about the findings we gathered, and what it means for marketers (content and otherwise)
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