AI is fueling a paradigm shift in software and, more broadly, in how businesses of all kinds deliver experiences. Most people think of AI as a productivity tool. It can make you more efficient by automating tasks that used to require human attention. But AI is now being used to augment human intelligence in all kinds of other ways. It's a symbiotic relationship: a machine makes a human being smarter, and the human provides feedback that makes the machine smarter. Ultimately, humans and machines are stronger together than apart.

Self-driving cars are a great example. As long as I'm on the freeway, my car basically drives for me. But I still have to be paying attention. I'm a safer driver because even if I get distracted for a second, my car's going to see if the car in front of me has slammed on its breaks. If I'm switching lanes, my car won't let me do it if there's someone in my blind spot. And the feedback I give the car as I make slight steering adjustments is making the AI better as well.

In the realm of creativity, AI complements human intelligence and creativity, opening up new avenues for creative expression. AI is all about identifying and following patterns. Human creativity is all about breaking existing patterns and designing new ones. When you bring those two concepts together, marrying the greatest strengths of machines and humans, the stage is set for a new kind of creative process - one that empowers creative professionals to push the limits of their creative vision.

For creative professionals, the value of AI-powered automation has been that it frees them from mundane, repetitive tasks. By auto-cropping images or videos to hone in on the focal point or deliver the right aspect ratio, you can spend less time on tedious and time-consuming tasks and more time developing and executing creative ideas. That's still true, but now we're also using AI to augment human intelligence in ways that go beyond the tactical details. AI is starting to do things that more closely resemble human creativity.