What sales effectiveness metrics should you look at if you want to grow your revenue?  That's the wrong question to ask first because it skips steps.  First, you need to know your company's go-to-market strategy - how you plan to get the right products to the right people at the right time. If you know that much, you have the guardrails for which metrics you need to pay the most attention to for your specific business.  Some sales metrics are must-haves - numbers required for accurate reporting. They're metrics that will change your sales practices, training, and your marketing. So,