The PPC Compliance Series: How to Acquire Customers with Consent-Based Marketing in a Compliant Way
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4 min read
The PPC Compliance Series: How to Acquire Customers with Consent-Based Marketing in a Compliant Way

The world of pay-per-call lead generation is abuzz with recent and upcoming regulatory changes that are reshaping the way companies handle and validate customer consent. These changes are poised to have a profound impact on the entire marketing landscape, particularly in highly regulated sectors such as Insurance and Financial Services. In this eagerly awaited second installment of our series, we are thrilled to introduce Yung Chung, the General Manager of the Insurance vertical at ActiveProspect. Yung will provide invaluable insights into these regulatory shifts, shedding light on their implications for businesses and sharing expert strategies to ensure you're fully prepared.