How often do you touch a physical piece of mail?

In today's digital age, traditional direct mail is often times overlooked by more modern and digital advertising techniques. However, that doesn't mean that sending out tangible mail in your direct marketing campaign isn't worthwhile. If done right, it's not only effective in promoting your company, but it's memorable. Customers will likely remember it before remembering traditional advertising because direct marketing is more personal.

When you find a brochure, coupon, or personalized event invitation in your stack of mail, you are given something valuable rather than just another piece of mail that everyone else on your block also received. When a company knows its audience, they can target them much more effectively with direct marketing rather than investing in a billboard or an extensive social media campaign.

In this article, we'll discuss some of the most widely used direct marketing campaigns, why they're effective, and look at a few direct mail examples that wowed the world.