Meta's Facebook Blue and Instagram experienced strong year-over-year growth in daily active users (DAUs) and total hours, driven by the popularity of Reels. However, Twitter (X) saw significant declines in both YoY DAU growth (-9%) and total hours (-13%) due to challenges in the post-acquisition era. Threads also saw a decline in DAUs and total hours, despite the introduction of new features. The desktop launch of Threads had mixed results, with web user engagement not declining as quickly as mobile, but still lower than X and Instagram. Shopping and CPG advertisers accounted for three-fourths of all US ad spend on Pinterest.