Security checks at the end of your deals are only a pain if you let them be. Bringing the security conversation earlier in the sales cycle can be a great way to set yourself apart from your competitors. Building trust upfront helps your prospects see you as a trusted advisor - and reduces delays later in the sales cycle.

We sat down with Matt Doherty, Brad Buda, and Peter Doro to talk tactical methods for understanding, communicating, and being proactive about security in your sales process.