The importance of pages per session––and piecing together a prospect journey
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Posted Sep 6, 2023 4 min read
The importance of pages per session––and piecing together a prospect journey

Content engagement is a trickier topic than you may imagine. For reference, I grew up on content marketing teams that were housed in the growth marketing department. That meant that SEO and lead gen were my primary KPIs––and I was expected to grow those KPIs monthly and quarterly.

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