5 Best Practices for Aligning Your IT and Marketing Teams
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Liz McBrayer Liz McBrayer
Posted Jan 16, 2020 3 min read
5 Best Practices for Aligning Your IT and Marketing Teams

Did you know that 78 percent of IT professionals think they work collaboratively with marketing, but only 58 percent of marketers agree that is the case? While this statistic from eConsultancy illustrates an interesting difference in IT and marketing perspectives, one thing is clear – today, IT and marketing must work together to achieve business goals.

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