The Single, Most Important Difference Between Incrementality and Multi-Touch Attribution (MTA) 
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Moti Radomski Moti Radomski
Posted Feb 16, 2022 9 min read
The Single, Most Important Difference Between Incrementality and Multi-Touch Attribution (MTA) 

Tha main difference of Incrementality vs MTA? No cookie tracking. But there's one other major difference between these two methodologies.

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