Boris Jabes' passion for solving problems can be traced back over 30 years. While most 80s kids fell into computers by way of video games, he was having fun crunching together object-oriented scripts in HyperCard.

Today, as the co-founder and CEO of software company Census, which offers reverse ETL (extract, transform, load) data functionality as a service to operationalize companies' analytics, Boris is focused on helping his customers put their data to use to run their businesses better. It's something he's seen emerge as one of the biggest problems facing all manner of companies, so, naturally, the gig has him excited.

We spoke to Boris about what, exactly, he thinks still needs fixing in the data world, how Census is going about helping, and what companies of all sizes can unlock today by investing in the modern data stack.