If you sell online, you surely use an e-commerce platform or shopping cart software to create and manage your online store, track inventory and payments, and maybe personalize your buyers' shopping experience. But your competitors also use similar tools-so what is your competitive advantage?

Your options to beat the competition are quite limited, the most important being:
1. Monopolize the market and don't care about competitors
2. Sell a unique product or service that no one else offers
3. Have an e-commerce strategy that makes you more competitive