PPC Town Hall - Performance Max: Google shares best practices for the 2022 holiday season

Mobile Advertising / Optmyzr / Podcast Episodes

Associated with

Frederick Vallaeys

Andrew Lolk

Willie Booker

3 min read

PPC Town Hall - Performance Max: Google shares best practices for the 2022 holiday season | PPC Town Hall 65

Optmyzr

Is your PPC strategy ready for this shopping season?

We've seen several consumer behavior changes this year as a result of the economic downturn and other macroeconomic factors that make this shopping season unlike any other.

So we need real data from someone who actually knows and understands those changes and provides us with suggestions to better prepare for this shopping season. And who better to learn all of that from than Google?

In this episode, we spoke to Willie Booker, Product Strategy Lead at Google to learn the trends and best practices for this holiday season, and Andrew Lolk, Founder of SavvyRevenue to understand how agencies are preparing for the same.

Tune into this episode to learn:

- How consumer behavior in 2022 changed from previous years

- Performance Max best practices for ecommerce advertisers

- How to segment campaigns for better performance

and more

Our panelists:

- Willie Booker, Google

- Andrew Lolk, SavvyRevenue

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