Historically, alignment between revenue departments has been difficult to achieve. It takes a village for success in sales, but to win as a team you must set up a system of collaboration.

In this session, Avoma's Founder & CEO Aditya Kothadiya shared his best insights on how sales can work well with other disciplines.

Key Themes -

Collaboration between revenue departments (leadership, marketing, product, engineering, customer success)

Collaboration between systems (records, engagement, intelligence, automation)

Here are the slides from the event.

Key Takeaways -

The collaboration process between all departments and systems must be operationally excellent in order to close more deals.

Start with goal defining, refining, and alignment (annually, quarterly, & monthly).

Create a decision making framework- document your agreed upon operating principles and follow this.

Document everything and record every internal and external meeting so there is no time wasted searching for answer that has already been discussed.