"If the rest of our tech stack could do what Dooly does, we'd be working two, three hours a day."

While Formstack's form and document builder integrates with Salesforce to intuitively populate forms for their 25,000+ commercial and enterprise customers, Formstack's own sales team struggled to get enough accurate data into Salesforce to prioritize opportunities and forecast.

"We had sh*tty data," admitted Hudspeth. "How long is a sales cycle? Well, we don't know because you don't open the opportunity until it's almost committed."
Using Dooly, Goldberg realized multi-year arrangements should be his main focus. Dooly helps him organize his daily activities around those deals.