Gil Allouche is the co-founder and CEO of Metadata, a marketing operating system. Join us as we dive into the importance of building and selling in tandem, exploring topics such as Account-Based Marketing, the impact of AI on organizations, and the power of personal branding. Gil shares his insights on the vital relationship between sales and marketing, emphasizing the need for collaboration, trust, and a fast feedback loop. Gil's real-world experiences and expertise shed light on how organizations can optimize their sales and marketing strategies to achieve success in any economic climate.