Red ocean strategy means competing for existing marketing space. Blue ocean strategy means carving your own new market space, one that is vast and full of potential. How do you apply this business concept to your content strategy?

The answer: With data.

Data can be used to inform, but it can also be used strategically to increase your "content moat." You can punch yourself in the face with data, or it can be used to strategically determine the right content topic or channel to leverage. Data can unearth insights that'll allow your content to go where no competitor has gone before.

Learn:
- How to create a blue ocean content strategy for your industry
- How to make content decisions based off your existing content authority and content gaps
- What tools and data sources are useful or detrimental
- How AI can help supercharge your content strategy