In today's rapidly growing technological workspace, businesses have more data than ever before.

Having mass amounts of data means nothing; what you do with that data is what matters. That's where data mining comes in. It makes sense of data as businesses work to implement various goals and potential improvement strategies through the process of turning raw data into actionable insights. There are many ways to go about this, and it all comes down to the data mining techniques your business chooses to use.

Data mining is the process of finding and detecting patterns in data for relevant insights; the various techniques are how you go about turning raw data into accurate observations.