This week we're toasting some of most innovative campaigns in the alcohol sector as part of the Contagious spotlight series. It's been a challenging period for the industry, with YouGov reporting a 42% decline in on-trade beer sales across Europe, plus a shift in consumer behaviour that has seen a quarter of Brits who increased their alcohol consumption drinking alone. But that hasn't stopped brands getting inventive. Here's our pint-sized takeaways, enjoy responsibly.