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12 ways your business can unlock the value of social media
12 ways your business can unlock the value of social media
Feb 22, 2024
Article
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The growing role of VR and AR in social media marketing
The growing role of VR and AR in social media marketing
Oct 22, 2023
Article
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How To Choose The Right Audience Research Method For Your Marketing Project
How To Choose The Right Audience Research Method For Your Marketing Project
Mar 07, 2022
Article
Audiense Audiense
Words have power: How influencer marketing can revitalize your B2B marketing strategy
Words have power: How influencer marketing can revitalize your B2B marketing strategy
Oct 22, 2023
Article
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Advanced strategies for agency teams to understand and engage client target audiences using audience intelligence
Advanced strategies for agency teams to understand and engage client target audiences using audience intelligence
Jun 22, 2024
Article
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Types of consumer segmentation
Types of consumer segmentation
Oct 22, 2023
Article
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4 consumer data types retail enterprises should prioritize
4 consumer data types retail enterprises should prioritize
Oct 22, 2023
Article
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How to create effective marketing segmentation and persona strategies
How to create effective marketing segmentation and persona strategies
Oct 22, 2023
Article

Latest Content

Audiense Audiense
How audience intelligence could transform Nike's marketing strategy: A mock report reveal
How audience intelligence could transform Nike's marketing strategy: A mock report reveal
Nov 22, 2024
Article
Audiense Audiense
The power of location-based audience insights: Why you need to tailor marketing strategies to different regions
The power of location-based audience insights: Why you need to tailor marketing strategies to different regions
Nov 22, 2024
Article
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Why audience intelligence beats traditional market research every time
Why audience intelligence beats traditional market research every time
Nov 22, 2024
Article
Audiense Audiense
Content that clicks: using audience intelligence to create viral content
Content that clicks: using audience intelligence to create viral content
Oct 22, 2024
Report
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Netflix's power over public perception: The case of the Menendez brothers
Netflix's power over public perception: The case of the Menendez brothers
Oct 22, 2024
Case Study
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Step-by-step guide to using Audiense for effective audience segmentation
Step-by-step guide to using Audiense for effective audience segmentation
Oct 22, 2024
Article
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Localization marketing made easy
Localization marketing made easy
Aug 22, 2024
Article
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The ultimate guide to audience intelligence for small agencies
The ultimate guide to audience intelligence for small agencies
Aug 22, 2024
Article
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Why audience intelligence is crucial for small agency success
Why audience intelligence is crucial for small agency success
Aug 22, 2024
Article
Audiense Audiense
It's your year on Tiktok: Maximize your views with these cutting-edge tactics
It's your year on Tiktok: Maximize your views with these cutting-edge tactics
Jul 22, 2024
Article

Articles

70
Why audience intelligence beats traditional market research every time
Why audience intelligence beats traditional market research every time
How audience intelligence could transform Nike's marketing strategy: A mock report reveal
How audience intelligence could transform Nike's marketing strategy: A mock report reveal
The power of location-based audience insights: Why you need to tailor marketing strategies to different regions
The power of location-based audience insights: Why you need to tailor marketing strategies to different regions
Step-by-step guide to using Audiense for effective audience segmentation
Step-by-step guide to using Audiense for effective audience segmentation
Why audience intelligence is crucial for small agency success
Why audience intelligence is crucial for small agency success
The ultimate guide to audience intelligence for small agencies
The ultimate guide to audience intelligence for small agencies
Localization marketing made easy
Localization marketing made easy
It's your year on Tiktok: Maximize your views with these cutting-edge tactics
It's your year on Tiktok: Maximize your views with these cutting-edge tactics
How to win and keep new clients using audience insights [key strategies and tactics]
How to win and keep new clients using audience insights [key strategies and tactics]
Room to Grow: Helping your clients grow their market share
Room to Grow: Helping your clients grow their market share
An agency backed by data
An agency backed by data
B2B influencers are PR's ticket to industry dominance
B2B influencers are PR's ticket to industry dominance
Unlocking strategic success: mastering personalization with SOPRISM's customization features
Unlocking strategic success: mastering personalization with SOPRISM's customization features
Seal the deal: How audience intelligence can help agency teams win pitches and grow their client base
Seal the deal: How audience intelligence can help agency teams win pitches and grow their client base
Making the PESO model work for your agency
Making the PESO model work for your agency
Advanced strategies for agency teams to understand and engage client target audiences using audience intelligence
Advanced strategies for agency teams to understand and engage client target audiences using audience intelligence
Behind the scenes at Audiense: Innovating audience intelligence for agency success
Behind the scenes at Audiense: Innovating audience intelligence for agency success
Stop creating garbage content using ChatGPT
Stop creating garbage content using ChatGPT
5 signs your agency is targeting the wrong audiences
5 signs your agency is targeting the wrong audiences
Influencing Coachella: How evolving demographics & social media stars shape the festival experience
Influencing Coachella: How evolving demographics & social media stars shape the festival experience
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Case Studies

27
Netflix's power over public perception: The case of the Menendez brothers
Netflix's power over public perception: The case of the Menendez brothers
How audience analysis helped WWF to engage a niche audience for their Nature Positive campaign
How audience analysis helped WWF to engage a niche audience for their Nature Positive campaign
How an ovarian cancer nonprofit used audience targeting to reach 1 in 6 women in the UK
How an ovarian cancer nonprofit used audience targeting to reach 1 in 6 women in the UK
How the University of Chester reached thousands of prospective students with precise Twitter targeting.
How the University of Chester reached thousands of prospective students with precise Twitter targeting.
How we helped DHL Africa find 65,000 influencers for the 2015 Rugby World Cup
How we helped DHL Africa find 65,000 influencers for the 2015 Rugby World Cup
How EL PAÍS maintains unique, personalised engagements with customers at scale
How EL PAÍS maintains unique, personalised engagements with customers at scale
How Twiplomacy connected directly with over 1,000 diplomatic missions and journalists, and achieved a 25% response rate
How Twiplomacy connected directly with over 1,000 diplomatic missions and journalists, and achieved a 25% response rate
How relevant global targeting enabled FOX Sports to reach 600 million people in 2 weeks
How relevant global targeting enabled FOX Sports to reach 600 million people in 2 weeks
The influencers with engagement rates 24x higher than PUMA, and how PUMA found them
The influencers with engagement rates 24x higher than PUMA, and how PUMA found them
How did Grayling help a prestigious hotel chain uncover 358,000 new potential customers?
How did Grayling help a prestigious hotel chain uncover 358,000 new potential customers?
How Telefónica attracted 30,000 high quality followers through precision targeting
How Telefónica attracted 30,000 high quality followers through precision targeting
How AI-enhanced audience research got an Emmy winner's new show off the ground
How AI-enhanced audience research got an Emmy winner's new show off the ground
How Maynooth University was looking to attract Post-Grad students
How Maynooth University was looking to attract Post-Grad students
How Adroit identified the individuals that sparked the online debate about vegan Percy Pigs
How Adroit identified the individuals that sparked the online debate about vegan Percy Pigs
How Tecmart increased the profitability of digital marketing agencies whilst earning commission
How Tecmart increased the profitability of digital marketing agencies whilst earning commission
How Universal Music used audience insights to keep the fans at the heart of its artists' communication
How Universal Music used audience insights to keep the fans at the heart of its artists' communication
How a nonprofit used audience targeting to raise $1M for social justice
How a nonprofit used audience targeting to raise $1M for social justice
How audience targeting helped a luxury agency win over ultra-high-net-worth individuals
How audience targeting helped a luxury agency win over ultra-high-net-worth individuals
How audience insights helped IBM uncover consumer must-go to events
How audience insights helped IBM uncover consumer must-go to events
How audience insights helped a company expand into three new educational markets
How audience insights helped a company expand into three new educational markets
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Podcast Episodes

2

Reports

2

Webinars

4

Audiense is the world’s pioneering Audience Intelligence platform, helping marketers and consumer researchers to be innovative and develop relevant audience-centric strategies through proprietary social consumer segmentation, and providing insights on who they are and how to engage with them in the most meaningful way.

Served more than 100k+ customers globally since 2012 from our offices in the UK and Spain.

We have two products:
#1 Audiense Insights: Audience intelligence and segmentation
#2

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70
articles
27
case studies
2
podcast episodes
2
reports
4
webinars