Key influencers like @KTHopkins, @JuliaHB1, and @ProbablyAlice drive conversations, while analysis identifies 12 audience segments. Leveraging IBM Watson, unique traits such as challenging authority and philosophical mindset are highlighted. The audience is active on Twitter, Snapchat, and Medium, with joy being the dominant sentiment (45.8%), along with negative sentiments of disgust (38.4%), anger (8.1%), and sadness (7.7%).