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I am currently the Head of Digital Marketing at a fast-moving digital marketing agency. I have a demonstrated history of working with various sources of data to make evidence-based decisions. I use the time spent undergoing my Bachelors and Masters psychology degrees to always question the data. Social research became a big passion of mine within the marketing sector as there is so much data out there at our finger tips which can help make our campaigns far more tailored!
I use my skills in Social Listening, Digital Research, Google Analytics, Audience Insight Analysis as well as more traditional marketing outlets such as Email Marketing to create evidence-based user journeys to improve clients strategy.
I stay on top of market trends and technologies by attending events and webinars to make sure the agency has the best MarTech for their clients.
As well as building relationships with clients, I also coach the junior members of my digital team which gives me great satisfaction watching them grow.