Digital Transformation: who and how is the audience leading the narrative around this buzzword?
1 min read
Digital Transformation: who and how is the audience leading the narrative around this buzzword?

Digital Transformation is an industry buzzword used to describe the evolution of business, including the technologies to facilitate culture change, adoption and leadership. As Michael Brito said, most B2B and technology brands want to align themselves with the term, which has increased considerably in usage and search behavior over the last years.