Here's when and how to time text messages around your event, so you can draw the biggest audience possible.

This article takes insights from our Text Request Talks podcast with Dawn Pfannenstiel and further distills it into advice specific to texting. Pfannenstiel is the founder of DP Digital Marketing. She previously worked for Just Between Friends (JBF) corporate, in addition to owning a JBF franchise location, and has similarly helped Vintage Market Events with their sales events.

The following tips expand on how to generate hype around events like Pfannenstiel does with text messaging.