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How to Build a Brand for Technical Products with Twilio's CMO Sara Varni
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Gail Axelrod Gail Axelrod
Jay Acunzo Claimed Jay Acunzo
Sara Varni Sara Varni
Posted May 7, 2019 • 27 min read
How to Build a Brand for Technical Products with Twilio's CMO Sara Varni
Drift Drift

Marketing your product to marketers is one thing. Selling a highly technical product is another. Learn how to build a brand around a technical product with Twilio's CMO Sara Varni on Exceptions here.

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