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Why Trust in Marketing Matters: A Sales Executive Viewpoint
Associated with
Eric Scollard Eric Scollard
Posted Aug 30, 2022 9 min read
Why Trust in Marketing Matters: A Sales Executive Viewpoint

Eric Scollard, Founder & President of Sales Strategies, LLC, shares the qualities a Chief Marketing Officer should have that build trust with other executives, what he looks for in an operations professional, and the factors that have created trust between him and his operations department.