Posted Jan 26, 2021
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3 min read
G2 Category: Lead-to-Account Matching & Routing | LeanData
In September 2020, G2, the world's largest tech marketplace where businesses discover, review and manage the technology they need to reach their potential, recognized Lead-to-Account (L2A) Matching and Routing as a new G2 software category. In doing so, G2 signified the new category has become a "fundamental strategy for marketing and sales to drive more [...]
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