King of Sales Jeffrey Gitomer, renowned sales expert and author of 'The Little Red Book of Selling,' joins John Barrows on this podcast to dive deep into sales strategies and cold calling. They cover value-driven sales ideas, gaining insights from sales teams, and the significance of building trust. Jeffrey and John also discuss AI in sales, highlighting that while it can assist, it cannot replace the human touch. Collaborating with AI is key, as it lacks emotion and humor, which are vital for connecting with clients. Learn the importance of research, resilience, and ethical selling for achieving success in the competitive world of sales.