If you're like many marketers, you've been taught that highlighting your customer's pain points is the key to persuasion, but can this common approach  be sabotaging your long-term success? The truth is that pain-based marketing, while seemingly effective in the short term, often fails to create lasting engagement and loyalty. It can leave your audience feeling manipulated, defensive, or completely tuned out. How can we break free from this cycle and create marketing messages that truly connect and convert? That's exactly what Tamsin Webster, known as the Idea Whisperer, is diving into in this episode of Social Pulse Podcast: B2B