Are you not making the kinds of connections you want on LinkedIn Unfortunately, due to bad advice and "quick fixes," you might find yourself falling into one of these common engagement traps. Do not worry! You are not alone; it is easy to send the wrong message and miss your best connections. LinkedIn is a great forum for meeting business-to-business contacts and sharing your expertise through content related to business. This is the beauty of the network: One connection leads to another, which leads to another. As your network grows, so do your business opportunities.