It's time to get creative with prospect and customer engagement initiatives.

Life is changing every week, day, and minute, and as a seller, you need to keep up with the times or you risk losing the attention of your new deal and retention pipelines.

The Modern Sales Pros team and Uber for Business partnered together to bring this Digital Panel to life. Our incredible panelists for this event were Tracy Eiler, Josh Butler, and Tim Satterwhite.

In this panel, we learned how Uber, Terminus, and InsideView have doubled-clicked into the middle of their funnel and brought numerous deals all the way home, even in these uncertain times.

Essentially: it's all about giving your prospects and customers a little bit of empathy.