The shopping experience of my teenage years-hitting the malls with some friends and splurging on this season's hottest trends, grabbing a bite to eat, and coming home with a great bargain-isn't the "norm" anymore. Shopping on Amazon, favorite brands' sites, social media, apps, and more digital channels is what the kids (and adults!) are up to these days. This trend has been accelerated by stay-at-home guidelines due to the pandemic.