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Posted Mar 8, 2023
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7 min read
Personalization in a Post-Cookie World: Why Marketers Need to Rethink their Marketing Strategy
In the post-cookie world, marketers face significant challenges as third-party cookies are phased out and the industry shifts towards relying more on first-party data. Google's commitment to phasing out third-party cookies by 2024 is a response to growing concerns about online privacy and tracking.
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