Creating and maintaining a full and robust pipeline of high-quality leads and sales is dramatically easier when utilizing a trust-based sales strategy. In today's episode of The Sales Evangelist, Donald is joined by professional sales coach Chris Morrison to understand how making yourself irreplaceable is the key to securing more high-quality clients.

Why be irreplaceable?

The name gives it away, but memorizing a sales script isn't a scalable long-term solution to making more money. To make yourself irreplaceable, you have to make yourself known. Command trust as a trusted advisor to those around you, whether coworkers, managers, or customers. Have a following or community of people who take your word as trusted advice. Many sales reps get comfortable and fall into repetition. Understand that salespeople have two battles to fight - one with prospects and one with their company. Building trust with clients:

The two most common outreach methods are still phone and email. However, understanding the best way to get the client persona from Point A to Point B will make outbound messaging drastically more successful. If a lead is unsure about an immediate purchase, ask to share insights with them over the next 12 months. Whether it's emails, discord, or a Facebook group, nurturing the leads through a series of problem-solving content based on their root issues will foster that trust. Some sellers think they don't have time to nurture potential buyers: