ERP vs. CRM: Avoid Catastrophe with the Right Solution
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Piper Thomson Piper Thomson
ERP vs. CRM: Avoid Catastrophe with the Right Solution

The world has become a complex place over the past decade.

The radical interconnectivity afforded by new technology has allowed for entire new forms of business to spring into existence seemingly overnight.

Because of this, software has become a crucial element for humans to organize their lives and excel, both personally and professionally, in an environment that is more complicated and competitive than ever before.

One of the amazing parts of this "fourth industrial revolution" is that there is a software solution for nearly any issue under the sun.

However, with so much choice comes an ever-present risk of selecting the wrong software. While this might seem to be a minor issue at first glance (after all, isn't the point of our current industrial age that we're able to get whatever software we need?), the time and resources required to access and optimize most of these solutions is only to be underestimated at the peril of the buyer.

CRM software is one of the most widely used solutions by businesses, providing incomparable value to organizations looking to connect with their customers in a strategic, systematic way.

No less valuable but far more niche, ERP software is also considered by many businesses to be an essential tool when it comes to managing the variety of workflows and operations that constitute modern production and professional service organizations.

Oftentimes, a growing organization will need to make the crucial decision as to what software will best suit their needs and help them remain competitive as they scale into bigger and better markets.

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