Bye-bye to boring B2B branding
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Will Whitham Will Whitham
Posted Jan 5, 2022 32 min read
Bye-bye to boring B2B branding

Drew Neisser refuses to accept the notion that the 'Bs' in B2B have to stand for boring, which is why he shared with us why it's so important for B2B brands to say "bye-bye to boring B2B branding" and start to build themselves on clever applications of emotional connection, humor, and wit.

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