What is Data? Data is a valuable resource. Data is the next gold. Data is the new oil. Data is the brain of the company.

Data can be compared to a ton of things, however, I think a lot of us tend to miss the big picture-data is infinite, reusable, and is growing at a tremendous rate. No matter what you would like to compare data to-it finally boils down to a beautiful mix of structured and unstructured!

When the COVID-19 pandemic brought the world to its knees in 2020, unstructured data reigned supreme. That period saw people spending more time on social media, the expansion of remote work and e-learning, and Dalgona coffee TikToks blowing up the internet. These changes drove the growth of unstructured data. Unstructured data was being created in millions of servers across the globe, ensuring that life and business could continue as normal.