Digital Transformation Has Only Just Begun: How the Pandemic Permanently Changed Restaurant Marketing
Associated with
Alicia Kelso Alicia Kelso
Sam Oches Sam Oches
Mike Shields Mike Shields
Digital Transformation Has Only Just Begun: How the Pandemic Permanently Changed Restaurant Marketing

The restaurant industry was already adopting digital tools before COVID. Mobile ordering, third-party delivery services, and digital loyalty programs were becoming brand differentiators, according to Alicia Kelso, Senior Contributor for Forbes.com where she covers the restaurant industry.